The term "niche audience" refers to a specific group of people within society who have unique interests, values or characteristics that set them apart from the general population. This group may be interested in a particular type of entertainment, product, service or information that is not widely popular and therefore requires targeted marketing efforts to reach them effectively. A niche audience can also refer to a specific demographic segment such as age, gender, race, religion, education level, etc., who have unique needs, preferences or interests that require specialized catering. In essence, the term "niche" implies a small but highly focused and dedicated group of people for whom something is specifically designed to meet their unique needs and desires.